By  on February 27, 2017
Growth of mobile technology is forcing retailers to change and transform.

A global report conducted by Olapic, an earned-content platform, confirmed that traditional methods of advertising are stalemate for social conversion. Especially speaking to the priority of authenticity among Millennial and Generation Z shoppers, the study found that this need is spreading to older demographics as well.

The research was performed across six markets in Europe and the U.S. Conducted in April 2016, the survey was managed by market research company, Censuswide on behalf of Withpr and Olapic. The online survey consisted of 15 questions and was completed by 4,578 active users — those who use social media at least once a week — between the ages of 18 and 50 in the U.K., U.S., France, Spain, Germany and Sweden.

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