In a complex retail landscape, it's more important than ever for brands to be aware of how they measure up against the competition. ShareIQ, a platform focused on visual content performance for brands, recently launched a suite of analytics tools — dubbed ShareIQ Competitive Analytics — that aims to offer its customers rich performance analysis.ShareIQ Competitive Analytics provides brands with insights regarding content performance within their specific industry category — and the information gleaned from these tools stands to extend substantial benefits to marketers. Among them: analysis of engagement with visual content across social media platforms, the benchmarking of comparative brand performance against competitors and customizable histograms that track content performance.In its analysis of the sneaker and sports apparel category for September 2017, for example, ShareIQ Competitive Analytics results revealed that Adidas is performing well overall. Meanwhile, Under Armour has been faltering despite its efforts to maximize on influencer and celebrity collaborations, like its recent line with basketball superstar Steph Curry.According to the results, the latter brand has struggled of late to get engagement across the web as well as on social media channels. For comparison, Under Armour’s main Instagram profile touts 3.7 million followers to Nike's 74.7 million and Adidas’ 16.7 million followers on the channel.“It seems that Adidas and Nike are really outmarketing Under Armour,” said Jonathan Gardner, director of marketing at ShareIQ. Gardner pointed out that, for example, while Tumblr is not as relevant in regard to engagement as it once was (the tool of choice is now Instagram, he explained), Under Armour’s minimal recent presence on the platform has left the territory to be leveraged by Nike and Adidas.Gardner added that the Instagram and Pinterest interaction spikes that can be seen via the tools emphasize the importance of these analyses, showcasing how brand marketing activities affect activities across all channels.For More WWD Business News, See:Cloud Commerce Platform Bolsters Keds’ InfluenceData Science Key to TechStyle Fashion Group’s SuccessEveryday Influencers Key to Winning Today’s ConsumersRetail’s Renaissance Discussed at SAP’s Retail Executive Forum
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.