When it comes to YouTube, beauty companies need to turn up the volume. Although consumers are tuning in to the site in record numbers, according to research by Pixability, beauty brands have been slow to adapt to the new medium, losing considerable share of voice to vloggers. Consider the numbers: Of the 14.9 billion beauty-related video views on YouTube, 97 percent were generated by non-beauty-brand creators. When it comes to search results, beauty brands show up in results 2.5 percent of the time versus 97.5 percent for bloggers, and tutorials by vloggers are viewed 1200 percent more than those created by brands. Here, a side-by-side comparison of how the industry is stacking up against YouTube’s standout performers.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)