By  on June 6, 2012

LONDON — Sunglass Hut has a new face — Georgia May Jagger. The model and daughter of Mick Jagger and Jerry Hall will appear in campaigns for the sunglasses retailer beginning in September.

“With her history and her background, but also her very cool, simple and playful relationship with fashion, we believed [Jagger] could be perfect [for Sunglass Hut],” said Fabio D’Angelantonio, chief executive officer of the Luxottica-owned firm. “We talked to her about the project and we got her extremely excited about the category, about the Sunglass Hut brand, and we decided to go ahead with this partnership,” he said, adding that he thought young, stylish consumers could “relate” to Jagger.

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