By and and  on March 29, 2013

BOLOGNA, Italy — One of the prime initiatives to rejuvenate the Cosmoprof fair here was focused on the Cosmopack packaging supplier segment.

The fair-within-a-fair was opened on March 7, the day before Cosmoprof, in order to allow manufacturers and the press time to visit, said Laura Zaccagnini, director of international affairs at SoGeCos, the fair’s organizer.

SoGeCos also set up two days of business-to-business meetings between potential buyers and suppliers, plus a trend forum.

Cosmopack does have its fans.

“This is unquestionably the most important cosmetics show in the world; this is the key show of the year,” said Tim Thorpe, president of packaging supplier HCT. “People come here with an expectation to find a certain level of innovation. It has every major company involved in cosmetics. People come here from all over the world. It’s taken very seriously.”

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HCT was continuing to market its patented cooling tip for applying cream to the eye area and also its relatively new turnkey service of taking over back-office manufacturing responsibilities of marketing companies.

Whatever the reason, Dominic Bakic, chief executive officer of Dieter Bakic Design, noted an uptick in traffic.

“We had 115 visits in one day; we used to have about 80,” said Bakic, adding he saw a strong increase in Eastern European and Arabian visitors but a drop-off in French and American ones. Bakic said the French increasingly have their own specialized makeup shows.

Dieter Bakic’s philosophy of integrating functionality into aesthetic design paid off big when the firm recently took home a coveted International Forum Design award for its packaging.

Dieter Bakic is increasingly working with professional hair- and skin-care brands and ramping up its new product offering.

Michele Grossi, area manager for Bormioli Luigi’s glass container division’s commerce department, said the company had been concerned about making its figures for this year due to the financial climate. But it is now confident it will be able to match 2012’s mark, thanks to new markets being tapped by its manufacturing customers. Among them is Russia.

“The business is going quite well abroad — more than on the local market, due to the political situation,” said Grossi, explaining 80 percent of Bormioli Luigi’s business is rung up outside of Italy. “The local market is stable.”

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