By  on March 30, 2010

Cash rules. More than half the American public — 54 percent — is favoring cold, hard cash as the way they pay for their purchases, according to a new report from market researcher Packaged Facts.

With unemployment hovering at nearly 10 percent and the housing market stagnating, many are reserving their credit lines “for emergency purposes only,” stated the report, “Consumer Payment Trends in the U.S.,” an assessment of people’s payment activity since spring 2009.

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