Tom Stockham, chief executive officer of SwarmBuilder Inc., believes so much in the power of word of mouth to fuel sales that he’s built an entire business around it.
“The reality is we all wish we could work with experts to be confident about a purchase,” said Stockham, whose five-year-old company is designed to connect brands, retailers, consumers and industry-specific product experts for increased sales and customer service. “In turn, brands sell more, improve skills and product knowledge, manage product seeding and gather feedback,” said Stockham, who formerly served as ceo of Ancestry.com and president of Ticketmaster.com.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)