By  on October 19, 2011

Tom Stockham, chief executive officer of SwarmBuilder Inc., believes so much in the power of word of mouth to fuel sales that he’s built an entire business around it.

“The reality is we all wish we could work with experts to be confident about a purchase,” said Stockham, whose five-year-old company is designed to connect brands, retailers, consumers and industry-specific product experts for increased sales and customer service. “In turn, brands sell more, improve skills and product knowledge, manage product seeding and gather feedback,” said Stockham, who formerly served as ceo of Ancestry.com and president of Ticketmaster.com.

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