Tom Stockham, chief executive officer of SwarmBuilder Inc., believes so much in the power of word of mouth to fuel sales that he’s built an entire business around it.
“The reality is we all wish we could work with experts to be confident about a purchase,” said Stockham, whose five-year-old company is designed to connect brands, retailers, consumers and industry-specific product experts for increased sales and customer service. “In turn, brands sell more, improve skills and product knowledge, manage product seeding and gather feedback,” said Stockham, who formerly served as ceo of Ancestry.com and president of Ticketmaster.com.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)