By  on December 21, 2007

NEW YORK — The ubiquity of cashmere sweaters, available everywhere from Saks Fifth Avenue to Sears, has done little to dampen Doron Yona's enthusiasm for the soft, luxurious fiber.

This month, Yona opened Anik Basic, a 1,000-square-foot sweater-only shop at 271 Amsterdam Avenue, near 72nd Street, on Manhattan's Upper West Side. Yona's idea is to provide a wide selection of colors and styles at reasonable prices and open stores around Manhattan and beyond. Most of the basic cashmere sweater styles are priced at less than $100.

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