By  on May 6, 2009

CHICAGO — Target Corp. will unveil one of its largest pop-up shops to date along Michigan Avenue here today.

“We understand consumers are strapped,” said Joshua Thomas, a Target spokesman, “and we’re looking for new and relevant ways to talk to our guests about value and low prices.” Pop-up shops such as this one, Target’s first in Chicago, help the discount retailer generate buzz and access a new audience, he said.

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