CHICAGO — Target Corp. will unveil one of its largest pop-up shops to date along Michigan Avenue here today.
“We understand consumers are strapped,” said Joshua Thomas, a Target spokesman, “and we’re looking for new and relevant ways to talk to our guests about value and low prices.” Pop-up shops such as this one, Target’s first in Chicago, help the discount retailer generate buzz and access a new audience, he said.
Called Bullseye Bazaar, the 8,500-square-foot temporary shop, will run Thursday through Saturday, at 445 North Michigan Avenue, on the ground floor of the Tribune Tower. Special features include colorful clothing from surfer-turned-designer Tracy Feith, such as a $39.99 canvas dress, which will not be available in Target stores for another two weeks, and furniture usually only available online. Additionally, fashion stylist Jorge Ramon will be on hand Thursday to help customers assemble outfits, and celebrity makeup artist Sergio Lopez-Rivera will perform makeovers.
Inside, the three-day store will be accented with bright, graphic shades of yellow, red, white and black, while possessing the look of an outdoor market or bazaar with products displayed on stands and carts.
Target’s first pop-up shop dates back to 2002 when it launched the concept on a boat off Chelsea Piers in Manhattan, touting holiday gifts. In all, Target has unveiled more than 10 temporary shops, located mostly in New York or Los Angeles, ranging from a large warehouse location previewing Alexander McQueen’s collection in February to a double-decker bus that appeared on the streets of New York to promote its first Go International designer Luella Bartley in 2006. Thomas said the retailer measures the event’s success based on the level of buzz and sales.
And Target, which operates four city stores and handfuls in the suburbs, isn’t the only Chicago retailer to recognize the value of a pop-up shop in this economy.
Jake, which made a name for itself showcasing upscale emerging American designers, is hosting its own pop-up shop called “it’s great to be jake” highlighting merchandise from $50 to $250, with an average price of $125. The move is part of an overall reevaluation for the retailer, now down to two stores, which recently revamped some 50 percent of its merchandise to reflect a lower price point, after acquiring a silent investor in February.
“The days of the $1,200 day dress are gone,” said creative director Lance Lawson. “We’ve lowered our prices significantly. If customers are coming in and they’re going to spend $1,200, they don’t want one dress — they want more.”
Also, clients are no longer willing to try up-and-coming designers with price points at $1,000, he said. In turn, Jake has replaced some of its higher priced lines with new ones such as Bronchu Walker, a knit collection retailing at $250 to $400.
The specialty store’s pop-up shop, set to open May 15 at Jake’s city store along Rush Street and in its Winnetka location, will feature apparel such as $165 cropped jeans from Habitual, a $95 hot pink jersey scarf from Athe by Vanessa Bruno and an $85 heather gray dress by T by Alexander Wang, as well as books, candles and apothecary items.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion