Cover Girl has signed Taylor Swift as its next celebrity face. The multiplatinum-selling country singer will appear in TV, print and in-store advertising, hawking a yet-to-be-revealed product line, according to the company. “Taylor is beautiful and inspirational with an effortless-chic style, making her the perfect person to represent a new, luxurious collection of products debuting on Cover Girl next year,” said Vince Hudson, general manager for the brand.
For her part, Swift, who also has a deal with Sony cameras, was interested in representing Cover Girl because of the brand’s authenticity, she emphasized. As for her personal makeup preferences, Swift — “a huge makeup junkie” — opts for “anything sparkly or bright colored or shiny,” she said. “I like a natural look in my everyday life, when I’m going to the grocery store or hanging out at my house in Nashville. When I go onstage, I get to play with my look.…you get to play around with all these different characters, and I think that’s one of my favorite things about makeup — you can put on a new character.” Swift joins the ranks of current Cover Girls Queen Latifah, Rihanna, Drew Barrymore, Ellen DeGeneres and Dania Ramirez.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)