By  on May 29, 2013

“I love how quickly the landscape changes,” said Miki Berardelli, chief marketing officer of Tory Burch. “I’ve always been drawn to digital and what’s next.”

The digital world is an arena where Burch is one of the most innovative fashion companies around. The brand has never advertised but builds brand awareness via Facebook, Tumblr, Instagram, Pinterest, Twitter, video and its own Web site. It will launch its first ad campaign in October for its fragrance with Estée Lauder Cos.

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