When Justin Cooke joined Topshop as chief marketing officer nine months ago, the brand’s most viewed video on YouTube — a two-year-old short featuring Kate Moss — received less than 100,000 views. On Sept. 16 of last year, the first video initiative spearheaded by Cooke, a partnership with Facebook for the spring 2013 runway show, garnered over 2 million views.
In January, a Chinese New Year video — exactly 58 seconds long because eight is a lucky number in Chinese culture — had more than 10 million views on Chinese micro blogging site Sina Weibo.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)