By  on February 13, 2008

CHICAGO — Retailers are finding new ways to leverage their customer databases to change shoppers' behaviors or just understand existing habits so they can refine the merchandise mix.

Tesco, the U.K. behemoth whose Clubcard loyalty initiative helped the food retailer double market share from 16 to 35 percent, is using the program to nudge shoppers toward environmentally responsible behavior.

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