As more and more retailers unveil plans to open Thanksgiving Day, it’s being dubbed Black Thursday and has the potential to fire up sales — and stir controversy.
NPD chief industry analyst Marshal Cohen said that only 12 percent of consumers take advantage of Black Friday sales, and he estimates that half that number will shop on Black Thursday. “But it’s a very healthy consumer base,” he said. “The early bird gets the proverbial worm. Retailers are saying, ‘I want your wallet when your wallet’s full.’”
Stores that opened earlier last year saw sales increase by 22 percent for the Black Friday weekend. “Last year, you had some stores that lost 8 percent if they didn’t extend hours,” Cohen said. “They missed out.”
Target on Monday became the latest retailer to say it will open on Thanksgiving — at 9 p.m. — remaining open through 10 p.m. or 11 p.m. on Black Friday. The retailer joins Wal-Mart, which is opening at 8 p.m. Thursday, two hours earlier than last year. Sears, which was closed on Thanksgiving 2011, will open from 8 p.m. Thursday to 10 p.m. Friday, while Kmart’s holiday schedule is 6 a.m. to 4 p.m. Thursday, to give people time to eat their meals, reopening at 8 p.m. until 3 a.m. on Black Friday. For the first time, Lord & Taylor’s Fifth Avenue flagship in New York will operate on Thanksgiving, from 10 a.m. to 7 p.m.
Gap Inc. brands will be open long hours on turkey day: Gap will operate from 9 a.m. to 9 p.m.; Banana Republic, 11 a.m. to 6 p.m., and Old Navy, 9 a.m. to 7 p.m.
“Every brand is determined to compete,” a Gap Inc. spokeswoman said. “We deliver a value proposition and shopping experience. We’re very optimistic.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty