By and  on August 25, 2014

BERLIN — German efforts to address the over-50 customer now tend to be less overt than in the past.

Jürgen Dax, director of the German Apparel Retailers Association, said the more-established domestic brands that outwardly focus on the 50-plus crowd are often overdistributed or have a reputation for being frumpy and outmoded. “It’s not been easy to find an alternative. I don’t know anyone who has the right solution,” he stated.

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