BERLIN — German efforts to address the over-50 customer now tend to be less overt than in the past.
Jürgen Dax, director of the German Apparel Retailers Association, said the more-established domestic brands that outwardly focus on the 50-plus crowd are often overdistributed or have a reputation for being frumpy and outmoded. “It’s not been easy to find an alternative. I don’t know anyone who has the right solution,” he stated.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)