NEW YORK — America Ferrera grew up in “a concrete jungle,” but is passionate about providing young women with the opportunities they need to get out and explore the outdoors and achieve their goals in sports and life in general.At a breakfast panel discussion here Tuesday morning, Ferrera joined executives from The North Face as the VF Corp.-owned brand kicked off its first global marketing campaign focused entirely on women. Called Move Mountains, the initiative focuses on women who push boundaries, including alpinist Hilaree Nelson, rock climbers Ashima Shiraishi and Margo Hayes and ultrarunner Fernanda Maciel. The women are featured in short films as well as print ads that launched in an eight-page insert in The New York Times on Tuesday.Ferrera, who is pregnant with her first child, said she hopes her baby will embrace nature and “test the limits of what’s possible.”The North Face has teamed with the Girl Scouts of the USA on the campaign and will create 12 outdoor adventure badges by sponsoring programming that ranges from mountaineering and climbing to hiking and trail running.Ferrera, a former Girl Scout, said she believes this is “such an important narrative” and will encourage young women to stretch their limits. “The time is now to begin leveling the playing field so that young women and girls grow up seeing women who are already out doing incredible things in the world,” she said. “I have no doubt women have been doing it for generations, but those stories don’t tend to get told.”[caption id="attachment_1202643113" align="aligncenter" width="300"] America Ferrera is a former Girl Scout and an ambassador for the campaign.[/caption]To further tell those stories, The North Face will partner with National Geographic, which has the eighth largest Instagram account in the world, on a social media takeover for the campaign.Internally, The North Face has committed to increased investment in women’s product design and will expand its offering by adding an assortment of styles and silhouettes in bottoms for spring in stores and online. The company will also open two women-specific stores this year in Edina, Minn., which will focus on running and training apparel, and San Francisco, which will carry all women’s products.The brand has committed to further develop its programs for female employees and will work to close the gender pay gap within its sponsored athlete program. And in the U.S., it will expand its Explore Fund Grants program to $750,000 by adding $250,000 in grants earmarked specifically on female exploration. The fund was founded in 2010 and has donated $2.75 million to more than 500 nonprofits dedicated to outdoor exploration.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion