Two of Asia’s largest consumer markets — China and Japan — face the challenge of rapidly aging populations.
In Japan, a country whose population is aging faster than that of almost any other developed nation, retailers and brands have more experience marketing toward more mature consumers. Several companies, including Shiseido and Fujifilm, have come out with beauty lines that target this growing segment of the market, and the customer base of some key retailers has continued to age. A spokesman for Isetan Mitsukoshi Holdings, Japan’s largest department-store operator, said the company is faced with the challenge of expanding that base to include customers on the lower end of the age range as well.
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