WWD.com/business-news/marketing-promotion/tods-in-eyewear-deal-1766605/
government-trade
government-trade

Tod’s in Eyewear Deal

Tod's SpA is moving into eyewear.

MILAN – Tod’s SpA is moving into eyewear.

The Italian shoe and leatherwear company has signed five-year license agreements with Marcolin Group SpA for the manufacture and distribution of men’s and women’s sunglasses and prescription frames under the Tod’s and Hogan brands.

The deal marks Tod’s and Hogan’s debuts in the eyewear market and the expansion of Marcolin’s license portfolio, which already includes Tom Ford, Roberto Cavalli, John Galliano, Dsquared2, Timberland and Kenneth Cole, among others.

The first Tod’s and Hogan eyewear collections are slated for spring-summer 2010.

“Entering the realm of eyewear represents a further enrichment of the Tod’s and Hogan product ranges, which are already synonymous [with] the utmost quality for footwear, handbags, accessories and apparel,” Tod’s president and chief executive officer Diego Della Valle said.

“Marcolin is representative of excellence in the eyewear industry for their skillful capability to develop unique  products of the highest quality standards and design content, in alignment with the positioning of both brands,” he added.

Marcolin style and licensing officer Maurizio Marcolin said, “We are deeply satisfied to work on the creation of the Tod’s and Hogan eyewear collections, brands that are a reference for luxury and contemporary lifestyle. We share the values of  excellence, quality and creativity upon which we count for the future growth of the group.”

Tod’s eyewear will be positioned in the luxury segment and reflect “the perfect combination of excellence, outstanding quality and craftsmanship,” for which the brand is known, the company said.

Hogan eyewear will feature “a younger, dynamic and international style for those consumers who love luxury products with an unmistakable personality, yet innovative and  informal to be used in everyday life situations,” the company said.