LONDON—Topshop has collaborated with Pinterest on its holiday campaign, called “Dear Topshop,” which will be activated across all of the brand’s platforms, including stores, online, social media and editorial.
From today, the Topshop homepage will be transformed to feature quirky dropdown options for shoppers looking for “A Gift That Will Wow” or something for “Someone Who Loves Sparkle.” Topshop hopes that these categories will help its customers find the perfect gift or party season outfit.
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