Cosmoprof Worldwide Bologna is kicking off a new advertising and public relations campaign to help create a more beauty-centric, glamorous and global image of the beauty trade event.
To do this, Cosmoprof, which holds beauty shows across the world, will add a bit of sex appeal to its new imagery, and has created original, independent ads for each of its various trade shows, which are held in regions such as Shanghai, Hong Kong, Bologna, Rio de Janeiro and Las Vegas. The latter show kicks off July 13 at The Mandalay Bay Convention Center and runs until July 15. For example, ads for the Las Vegas show will have imagery incorporating the color green, which represents not only the current trend in eco-friendly products, but the power of money, which many equate to Las Vegas.
Ad agency Red Cell, which is based in Milan, wanted to make the ads focus on Cosmoprof's core ideology, which includes harmony, seduction and well-being. Newly appointed chief executive officer of Cosmoprof parent SoGeCos, Aureliana De Sanctis, said each image will bear the new tag line, "Where are you going, beauty?" to help paint a picture of the places where Cosmoprof holds shows, places where beauty trends and products are most likely to emerge.
For its second year, the Las Vegas show will hold Discover Beauty — along with newcomer Discover Beauty Spa — during the three-day event, programs created to help make looking for the next big thing in beauty a bit easier for retailers and spa buyers. Here, only select brands are featured, and one-on-one prescheduled meetings have been arranged to guarantee face time with the industry's all important decision makers. The program will be located in the Cosmetic & Personal Care Pavilion within the trade show floor. About 710 manufacturers are expected to exhibit their wares with approximately 25,000 people attending overall.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
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@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)