Cosmoprof Worldwide Bologna is kicking off a new advertising and public relations campaign to help create a more beauty-centric, glamorous and global image of the beauty trade event.
To do this, Cosmoprof, which holds beauty shows across the world, will add a bit of sex appeal to its new imagery, and has created original, independent ads for each of its various trade shows, which are held in regions such as Shanghai, Hong Kong, Bologna, Rio de Janeiro and Las Vegas. The latter show kicks off July 13 at The Mandalay Bay Convention Center and runs until July 15. For example, ads for the Las Vegas show will have imagery incorporating the color green, which represents not only the current trend in eco-friendly products, but the power of money, which many equate to Las Vegas.
Ad agency Red Cell, which is based in Milan, wanted to make the ads focus on Cosmoprof's core ideology, which includes harmony, seduction and well-being. Newly appointed chief executive officer of Cosmoprof parent SoGeCos, Aureliana De Sanctis, said each image will bear the new tag line, "Where are you going, beauty?" to help paint a picture of the places where Cosmoprof holds shows, places where beauty trends and products are most likely to emerge.
For its second year, the Las Vegas show will hold Discover Beauty — along with newcomer Discover Beauty Spa — during the three-day event, programs created to help make looking for the next big thing in beauty a bit easier for retailers and spa buyers. Here, only select brands are featured, and one-on-one prescheduled meetings have been arranged to guarantee face time with the industry's all important decision makers. The program will be located in the Cosmetic & Personal Care Pavilion within the trade show floor. About 710 manufacturers are expected to exhibit their wares with approximately 25,000 people attending overall.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye