Swiss lingerie firm Triumph International wants to empower women — from the waist up — with a new, international campaign called Stand Up For Fit. The 128-year-old company is this year aiming to fit 100,000 women with the right size bra, at their own stores and other points of sale.
As part of the campaign, the $2.4 billion intimate apparel and underwear company is also producing stand-up comedy-style skits that will appear online, and reflect how women engage with their bras. The skits will launch in April, and will be written and performed by female stand-up comics from Europe and the U.S.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)