By  on March 20, 2014

The U.S. Polo Assn. is getting a makeover.

The company has launched an updated marketing campaign that emphasizes the authenticity of the brand’s link to the game of polo. A new slogan, “Live Authentically” was created to speak to the DNA and history of the U.S. Polo Assn., the officially licensed brand of the United States Polo Association, governing body of the sport since 1890.

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