By  on February 29, 2008

LOS ANGELES — In the face of increasing sophistication at beauty store counters, vendors at the Spa & Resort Expo and Conference differentiated themselves for the professional market by pumping up product potency and the portability of advanced devices for home and retail use.

The event, which ran from Feb. 23 to 25 at the Los Angeles Convention Center and which also has a medical aesthetics component, featured 261 exhibitors and more than 4,400 attendees scouring for the latest treatments and gizmos making waves in spas and doctors' offices.

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