NEW YORK — What happens when one of the world’s best-known women comes to the world’s largest department store?
If it’s Victoria Beckham and the venue is Macy’s, it can cause a frenzy. On Wednesday, Beckham made a pit stop at Herald Square to unveil the first image of the new Emporio Armani Underwear campaign.
Wearing a tailored black tuxedo jacket with jet-beaded shoulders and Swarovski crystal-beaded leggings from Emporio Armani, Beckham’s arrival drew a crowd of more than several hundred. Those who didn’t get too close certainly couldn’t miss the 20-foot banner with the photo of her, which she unveiled with Macy’s Inc.’s chairman and chief executive officer Terry Lundgren. The unveiling sent shoppers and paparazzi into overdrive.
“It was amazing,” Beckham said. “For me, the collaboration with Armani is so exciting, and to be here at Macy’s and have so many people turn up is great.”
The campaign was shot by Mert Alas and Marcus Piggott in Milan, where the former Spice Girl’s husband, David, is playing soccer for AC Milan.
“Mert and Marcus are such amazing photographers, and we pushed it a little with this picture,” Beckham said. “We really experimented with different hair and different makeup, which is what I like to do. I really like to change it up.”
This is the second Emporio Armani Underwear campaign Beckham has appeared in. “It came out of a genuine friendship Mr. Armani has with both of them,” said John Hooks, deputy managing director of Giorgio Armani SpA.
Beckham struck a pose for photographers with her back against the photo, before making her way to the store’s women’s intimates department on the sixth floor. There, she met with fans and posed for more pictures.
After her whirlwind tour of New York, which included attending the Costume Institute benefit on Monday, Beckham will head to London to work on her own collection, then stop in Milan to see her husband before returning to her current home base in Los Angeles. “I have to time it, depending on where my mum is and where David’s mum is, so they can help out with the boys,” the mother of three said.
At Macy’s, Beckham admitted she didn’t actually turn around to peek at the giant banner during the unveiling. “It probably would have freaked me out a bit,” she said. “I don’t often do photo shoots like this. This is something a little bit different. It’s great that when I am 60 years old with however many children, I am lucky enough to have by then, I can say, ‘Well, I looked good.’”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty