NEW YORK — What happens when one of the world’s best-known women comes to the world’s largest department store?
If it’s Victoria Beckham and the venue is Macy’s, it can cause a frenzy. On Wednesday, Beckham made a pit stop at Herald Square to unveil the first image of the new Emporio Armani Underwear campaign.
Wearing a tailored black tuxedo jacket with jet-beaded shoulders and Swarovski crystal-beaded leggings from Emporio Armani, Beckham’s arrival drew a crowd of more than several hundred. Those who didn’t get too close certainly couldn’t miss the 20-foot banner with the photo of her, which she unveiled with Macy’s Inc.’s chairman and chief executive officer Terry Lundgren. The unveiling sent shoppers and paparazzi into overdrive.
“It was amazing,” Beckham said. “For me, the collaboration with Armani is so exciting, and to be here at Macy’s and have so many people turn up is great.”
The campaign was shot by Mert Alas and Marcus Piggott in Milan, where the former Spice Girl’s husband, David, is playing soccer for AC Milan.
“Mert and Marcus are such amazing photographers, and we pushed it a little with this picture,” Beckham said. “We really experimented with different hair and different makeup, which is what I like to do. I really like to change it up.”
This is the second Emporio Armani Underwear campaign Beckham has appeared in. “It came out of a genuine friendship Mr. Armani has with both of them,” said John Hooks, deputy managing director of Giorgio Armani SpA.
Beckham struck a pose for photographers with her back against the photo, before making her way to the store’s women’s intimates department on the sixth floor. There, she met with fans and posed for more pictures.
After her whirlwind tour of New York, which included attending the Costume Institute benefit on Monday, Beckham will head to London to work on her own collection, then stop in Milan to see her husband before returning to her current home base in Los Angeles. “I have to time it, depending on where my mum is and where David’s mum is, so they can help out with the boys,” the mother of three said.
At Macy’s, Beckham admitted she didn’t actually turn around to peek at the giant banner during the unveiling. “It probably would have freaked me out a bit,” she said. “I don’t often do photo shoots like this. This is something a little bit different. It’s great that when I am 60 years old with however many children, I am lucky enough to have by then, I can say, ‘Well, I looked good.’”
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)