Twitter has found that auto-play, in-feed video ads in its mobile app are perceived as more relevant to users.
Video might have killed the radio star, but it certainly isn’t hurting social media.
As consumers “cut the cord” and turn increasingly to mobile devices and social platforms for media consumption, video advertising is taking over. Better phones and faster connection speeds mean more consumer eyeballs on video content — and more opportunity for marketers.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)