Twitter has found that auto-play, in-feed video ads in its mobile app are perceived as more relevant to users.
Video might have killed the radio star, but it certainly isn’t hurting social media.
As consumers “cut the cord” and turn increasingly to mobile devices and social platforms for media consumption, video advertising is taking over. Better phones and faster connection speeds mean more consumer eyeballs on video content — and more opportunity for marketers.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)