Vuitton Drives to Raise Profile in China

PARIS — Thanks to Louis Vuitton, millions of Chinese people — and perhaps a few giant pandas — will catch a glimpse of some of the world's finest vintage cars this spring.

Revving up its profile in fast-growing China, the French luxury giant is hosting a car rally May 25 to 31 that will see the likes of Fiat heir Lapo Elkann piloting 1,250 miles through the picturesque valleys, wildlife sanctuaries and stone forests between the cities of Chengdu and Kunming.