PARIS — No matinee idols for Louis Vuitton. Its latest poster boy, Keith Richards, has deep wrinkles, smudged eyeliner and unruly hair as he sits strumming a guitar in an untidy hotel suite. And Antoine Arnault, Vuitton's head of communications, couldn't be more pleased. "We thought it was important to continue with someone unexpected," Arnault said of the Richards ad, slated to break in a range of general-interest titles in April. "I think when people are flipping through a magazine, this will stop them."
A legendary guitar player and a founding member of The Rolling Stones, Richards is the latest personality to appear in Vuitton's "core values" campaign, designed to underscore the brand's travel heritage and classic monogram leather goods as a balance to its fashion-driven marketing. Launched last fall, the first batch of ads — starring Mikhail Gorbachev, Catherine Deneuve and tennis deities Andre Agassi and Steffi Graf — will continue to appear in tandem with the Richards image. The new spot comes with the tag line, "Some journeys cannot be put into words," and the rocker's haunting, hypnotic expression says it all. Arnault recalled that, when Annie Leibovitz displayed the photograph on a computer monitor after the shoot, Richards exclaimed: "It looks like a Rembrandt." Albeit one with many rock 'n' roll details, including black scarves printed with skulls covering the table lamps — a Richards touch — and a custom-made Vuitton guitar case tossed on the bed.
Thanks in part to his long rapport with Leibovitz, Richards accepted the invitation to pose for the French luxury brand readily, Arnault said. He even went to a Vuitton store the day before and picked out a leather jacket to wear for the shoot. The musician donated a portion of his fee to The Climate Project, an environmental charity.
Arnault said that Vuitton plans to add more surprising faces to its campaign, but declined to identify them. He also would not discuss budgets, but said that Vuitton would spend "significantly" more on communications in 2008 as the company ventures into television and film advertising, and adds more of what he considers "core-values characters."
As for Richards, "We think the image is so strong, we'll try to launch it in some newspapers" as well as some edgy fashion titles like V Magazine, Arnault said. "The good thing about Keith is, he's big just about everywhere. He speaks to the 20-year-old who's into rock 'n' roll and the 65-year-olds who went to [a Rolling Stones] concert when they were 20."The core-values campaign has already bumped up traffic in Vuitton stores, with managers reporting that it "brought back people who might have thought Vuitton was not for them any more," Arnault said. "It reassured the customer."
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye