Wacoal America Inc. will be launching an aggressive multimillion-dollar advertising campaign called “Wacoal Woman” in May.
The campaign was developed and produced in-house and will feature a new tag line: “The Art and Science of Intimates,” which speaks to a combination of beauty and technology. The marketing message is one of affordable luxury and seeks to portray Wacoal’s bras as beauty products that make women feel and look beautiful — just like the best beauty products.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)