By  on February 24, 2014

Wacoal America Inc. will be launching an aggressive multimillion-dollar advertising campaign called “Wacoal Woman” in May.

The campaign was developed and produced in-house and will feature a new tag line: “The Art and Science of Intimates,” which speaks to a combination of beauty and technology. The marketing message is one of affordable luxury and seeks to portray Wacoal’s bras as beauty products that make women feel and look beautiful — just like the best beauty products.

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