Wacoal America Inc. will be launching an aggressive multimillion-dollar advertising campaign called “Wacoal Woman” in May.
The campaign was developed and produced in-house and will feature a new tag line: “The Art and Science of Intimates,” which speaks to a combination of beauty and technology. The marketing message is one of affordable luxury and seeks to portray Wacoal’s bras as beauty products that make women feel and look beautiful — just like the best beauty products.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)