Westfield, the large shopping center developer, is making a digital play in a brick-and-mortar setting.
At Westfield’s Garden State Plaza in Paramus, N.J., a “digital storefront” that looks like three giant iPads linked together sits in the common area of the second level of the wing opened two weeks ago. The device streams high-definition, larger-than-life photos of products from a host of retailers in the mall including Nordstrom, Michael Kors, Ann Taylor, C. Wonder, Macy’s, Maje, Sandro, Vince Camuto, Microsoft and Bose, beckoning shoppers to scroll, zoom and rotate the “curated collections of ultra-high-definition images.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"