Bellevue, Washington (headquarters)
Beauty.com
Blinc Kiss Me Mascara

($24)
“This innovative waterproof product from Japan forms tubes around your lashes that add incredible volume and length. Its unique smudge-proof formula makes it look like you are wearing fake eyelashes, without the time- consuming application.” —Kathleen McNeill, president

Rio de Janeiro, Brazil
Lojas Renner
Maybelline New York Volum' Express The Colossal Mascara

(19.90 real, or $12, at current exchange)
“Maybelline is our best- selling mascara because, among the foreign brands we carry, it’s the most affordable one and the brand has strong name recognition in Brazil, perhaps because of good marketing. Of the Maybelline mascaras we sell, Volum’ Express The Colossal is the best seller, because it really thickens eyelashes and is quick and easy to apply.” —Gil Santos, saleswoman, cosmetics department

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