By  on May 9, 2008

After spending the past two years analyzing the beauty industry, few are as tuned into the nuances of the market as the young executives in the FIT master’s degree program in Cosmetics and Fragrance. So as they embarked on the program’s annual fact-finding trip to Tokyo, we asked the students to record their top “aha” moments. After all, who better to discover the news from the epicenter of what’s next?

1. Standing on Ceremony
Daily activities, such as a simple blow-dry, take on the ceremonial. In a hair salon, a shampoo can last for 20 minutes: The chair reclines into a bed (like a business class airline seat), a blanket is placed on your lap and you’re treated to an incredible massage. There’s even a heated neck rest—and all (including a cut) for about $40.

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