NEW YORK — While today’s teens and tweens typically get more excited by techno-toys like iPods and Web cams than fashion, there’s still some serious youth business for apparel marketers to capture.

Tina Wells, chief executive officer of Erial, N.J.-based agency Buzz Marketing, projected the country’s 28.2 million teens will appropriate about 35 percent, or $61 billion, of their anticipated $173 billion in direct spending to apparel this year. And she estimates 28.4 million tweens, ages 8 to 12, will fork over approximately 10 percent, or $1 billion, of their $10 billion in personal funds for fashion.

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