NEW YORK — While today’s teens and tweens typically get more excited by techno-toys like iPods and Web cams than fashion, there’s still some serious youth business for apparel marketers to capture.
Tina Wells, chief executive officer of Erial, N.J.-based agency Buzz Marketing, projected the country’s 28.2 million teens will appropriate about 35 percent, or $61 billion, of their anticipated $173 billion in direct spending to apparel this year. And she estimates 28.4 million tweens, ages 8 to 12, will fork over approximately 10 percent, or $1 billion, of their $10 billion in personal funds for fashion.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)