The number of women who say it’s becoming more important to them to wear specific fashion brands has almost doubled this year, a new poll has found. This finding has come even as people are reconsidering the value of numerous products and services and are saying apparel is less of a priority to purchase than it was before the recession — sales slid about 3 percent in the 12 months ended Feb. 28.
Nearly one in five women are placing increased emphasis on wearing specific fashion names and logos — and American apparel labels like Ralph Lauren and J. Crew account for more than half of their favorites, according to the 2009 Brand Keys Fashion Brand Loyalty Index.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)