By  on April 22, 2009

The number of women who say it’s becoming more important to them to wear specific fashion brands has almost doubled this year, a new poll has found. This finding has come even as people are reconsidering the value of numerous products and services and are saying apparel is less of a priority to purchase than it was before the recession — sales slid about 3 percent in the 12 months ended Feb. 28.

Nearly one in five women are placing increased emphasis on wearing specific fashion names and logos — and American apparel labels like Ralph Lauren and J. Crew account for more than half of their favorites, according to the 2009 Brand Keys Fashion Brand Loyalty Index.

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