The number of women who say it’s becoming more important to them to wear specific fashion brands has almost doubled this year, a new poll has found. This finding has come even as people are reconsidering the value of numerous products and services and are saying apparel is less of a priority to purchase than it was before the recession — sales slid about 3 percent in the 12 months ended Feb. 28.
Nearly one in five women are placing increased emphasis on wearing specific fashion names and logos — and American apparel labels like Ralph Lauren and J. Crew account for more than half of their favorites, according to the 2009 Brand Keys Fashion Brand Loyalty Index.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)