NEW YORK — Women now account for nearly two-thirds, or 61 percent, of online purchasers and are the primary engine powering holiday business in cyberspace — where the outlook for the season is bullish and projections are being revised upward.

That’s the picture portrayed by a handful of surveys released this week, one from Shop.org and BizRate.com, another via comScore Networks, and a third from Goldman Sachs & Co., Harris Interactive and Nielsen/NetRatings.

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