NEW YORK — Women now account for nearly two-thirds, or 61 percent, of online purchasers and are the primary engine powering holiday business in cyberspace — where the outlook for the season is bullish and projections are being revised...
NEW YORK — Women now account for nearly two-thirds, or 61 percent, of online purchasers and are the primary engine powering holiday business in cyberspace — where the outlook for the season is bullish and projections are being revised upward.
That’s the picture portrayed by a handful of surveys released this week, one from Shop.org and BizRate.com, another via comScore Networks, and a third from Goldman Sachs & Co., Harris Interactive and Nielsen/NetRatings.
"All indications are that records keep getting broken and forecasts keep getting brighter," observed Scott Silverman, executive director of Shop.org, which has just released the second of its four 2002 Online Holiday Mood Studies. "The online purchasers we’ve sampled are indicating they will shift some holiday buying online from both stores and catalogs." The poll of approximately 3,000 online buyers, taken Dec. 2-3, found 35 percent expect to spend more online this holiday, while 47 percent plan to spend less in catalogs, and 46 percent anticipate spending less in stores. For purposes of the study, an online buyer was defined as anyone who has made a purchase on the Internet in the past year; holiday includes November and December.
Robust results were clearly reflected in comScore’s new holiday figures, which showed online purchases by consumers during the week ended Dec. 6 were $2 billion, setting a weekly spending record for the Internet and reflecting 34 percent growth versus the week after Thanksgiving in 2001.
"Holiday e-commerce spending is gathering momentum as retailers enter the most intensive weeks of the holiday shopping season," comScore vice president Michelle David Adams said. "While travel spending was the dominant force pushing e-commerce higher in the ‘off-season,’ nontravel sales have become the [holiday] force, as consumers take advantage of the Internet’s convenience, competitive pricing and wide product selection."
Also significant, among Shop.org’s findings, are the growing proportion of women buyers on the ’Net, as women tend to control household budgets and buy more apparel than men. The 61 percent share of buyers in cyberspace now represented by women marks increases of 5 and 22 percentage points, respectively, over the 56 percent share they controlled a year ago, and the 39 percent share they owned back in 1998.As a result, online sales of apparel are continuing to flourish. Consumers’ apparel purchases online, transacted from Nov. 1 through Dec. 9, totaled $785.76 million, up 10 percent over the prior-year period, said a spokeswoman for BizRate.com, which surveyed 56 e-tailers, in addition to polling consumers, for its holiday mood study. In addition, comScore data, based on a representative cross-section of 1.5 million shoppers’ online transactions, shows combined sales of apparel and accessories from Nov. 8 through Dec. 6 were $902 million, up 26 percent from a year ago. That made apparel the nontravel category with the largest dollar volume last week, with home and garden a distant second at $328 million. Home and garden was the fastest-growing nontravel sector, however, advancing at a rate of 72 percent versus a year ago. Apparel’s 26 percent growth rate placed it eighth of 10 categories tracked.
Online sales to consumers for the full month of November hit $6.2 billion, up 22 percent from sales of $5.1 billion a year earlier, according to this week’s eSpending Report from Goldman Sachs, Harris Interactive, and Nielsen/NetRatings. EBay was the busiest nontravel e-commerce site last month, among users at home, luring nearly 12 million visitors, followed by Amazon.com, with 10.2 million, and Yahoo Shopping, with 7.4 million. "EBay has become more than just an auction house," noted Patrick Thomas, senior Internet analyst at Nielsen/NetRatings. "EBay’s strategy to promote gift items has made a significant contribution to its holiday traffic."
"The results of the 2002 online holiday season through November are very encouraging," BizRate president and chief executive Chuck Davis said in a statement. "Many of these positive results can be attributed to the fact that online retailers understand the most efficient means of reaching customers with offers."
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
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With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)