By  on June 17, 2013

BIELLA, Italy — Marketing and communication are key tools to attract customers to wool.

Experts speaking at the “From Farm to Fashion — The Wool Supply Chain and the Consumer” conference on Friday here during the 82nd International Wool Textile Organization Congress, including Loro Piana Group president and chief executive officer Pier Luigi Loro Piana and Pitti Immagine ceo Raffaello Napoleone, discussed the wool industry’s future and ways to identify new customers for the sector.

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