By  on February 12, 2010


In freezing temperatures in Seoul’s Myeong-dong district, young women stand outside cosmetics stores trying to entice passersby to step inside. Wrapped up in thick, long overcoats, they hand out free samples while speaking a rapid barrage of Korean, Japanese and Chinese. Myeong-dong, a hip hangout for young Koreans and tourists because of its car-free streets and trendy cafes and boutiques, has a plethora of Korean cosmetics chains doing a brisk business even in the depths of winter.

 

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