The financial crisis has affected shoppers’ habits in Ukraine in many of the ways cosmetics executives might expect. Consumers are cutting back on luxury purchases, like, say, that imported, laboratory-engineered unguent containing deep-sea minerals, and opting for cheap and cheerful brands instead.
But some reactions are more unusual. For example: stockpiling cosmetics because their value is less prone to fluctuation as the Ukrainian economy goes into free fall.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"