By  on May 15, 2009

MAC Cosmetics’ unique breed of beauty — rooted in the tradition of the makeup artist and fusing fashion, fantasy and pop culture — continues to resonate with consumers, driving both trends and sales in an otherwise bleak economy. “I think the cornerstones of the success of the brand are innovation, originality and total inventiveness — plus the makeup artist,” said James Gager, MAC’s senior vice president and creative director, who, along with Jennifer Balbier, MAC’s senior vice president of product development, continues to place a premium on creativity no matter what market conditions might be.

Churning out an ever-evolving portfolio of roughly 50 to 60 makeup collections each year that are carried in more than 1,000 doors in nearly 70 countries, MAC’s formula appears to be working.

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