By  on October 15, 2009

Fashion brands have always enjoyed close connections with the people who buy their products, but the advent of social media is changing the rules of the game, and even the corporate types might have to learn how to relate to shoppers in new and more personal ways.

“It’s from consumers to people,” said Marc Gobé, founder of Emotional Branding, an experimental think tank. “When you enter social media, you don’t look at consumers. You’re seeking friends and then one-on-one interaction.”

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