By  on May 4, 2016

Although its future is still unknown, Yahoo is following through chief executive officer Marissa Mayer’s plans to focus on the four verticals of news, sports, finance and lifestyle. And, not dissimilar to other tech giants — Instagram and Facebook, Google’s YouTube, Apple TV and Amazon among them — its efforts are increasingly focused on video, in the form of both original video programming and video advertising.

In a private NewFronts event held earlier today, Yahoo shared updates with advertisers, some of which were shared in a blog post from chief revenue officer Lisa Utzschneider. In it, she wrote, “We have a focused strategy to bring the best short-form and live programming to our users, and opportunities for our advertisers.”

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